3. DERIVING VALUE
︎RATIONAL MOTIVATORS
When selecting a product, men tend to focus on tangible and visible outcomes for their shopping decisions.
Brand Marketing and Positioning: Should highlight the careful crafting of the product, the professional behind the scenes, their opinions, and the product should be available at establishments that develop additional credibility such as airline toilet kits, hotel rooms, barbershops and spas. This is in addition to stores such as Nordstrom, Urban Outfitters, etc.
Brand Marketing and Positioning: Should highlight the careful crafting of the product, the professional behind the scenes, their opinions, and the product should be available at establishments that develop additional credibility such as airline toilet kits, hotel rooms, barbershops and spas. This is in addition to stores such as Nordstrom, Urban Outfitters, etc.
︎INCREASING ROI
Purchasing a luxury product from a specific brand is a form of investment, not only in the product itself but in other less physical values.
Brand Marketing and Advertisements: Position the brand to claim skincare as an investment in oneself.
Purchasing a luxury product from a specific brand is a form of investment, not only in the product itself but in other less physical values.
Brand Marketing and Advertisements: Position the brand to claim skincare as an investment in oneself.