Roadmap for brand positioning ︎︎︎
1. BUILDING REPUTATION
THE BRANDING TRIFECTA Brand Recognizability, Brand Reliability, and Active Brand Values. Each plays an essential role in how customers view a brand and develop a sense of loyalty, therefore, avoiding toxic messaging and associations is key to maintaining a solid customer base. Product positioning, accessibility, and availability were the first things to target
PERCEIVED VALUE & IMAGE
Many products will fail to gain a customer base without a justification for a high price point, but professional connections and certifications can build authenticity and credibility. This may be accomplished through targeted branding and partnerships that create positive storytelling.
Perception of the brand based on availability in types of retail spaces, and product placement.