PURPOSE
________________________________________________________________To create a service that reimagines dating experiences
with selfcare at its core.
Why:
We discovered a unique opportunity to look at Self Discovery as a precursor to form and strengthen any interpersonal relationship, especially on social media platforms.
What:
Users can track their individual progress through integrated gamified tools that develop interpersonal skills to enable them to meet other like minded people.
Wow:
Our brand is the only social networking service that combines an individual's emotional health in order to be the best partner - to yourself
AND others.
Our motto was
Date yourself before dating others!
PRESENTING
The only dating service that uses an immersive,
holistic well-being approach to connect people to themselves before others.
Art by Tanya Kar
OUR OFFERING
If you were to date yourself,
what would you do?
We combined digital and physical aspects through partnerships with local establishments to enable self-care anytime, anywhere, with anyone trying to create an integrated and cohesive experience.
Access complete process book here
To develop the app, our process was divided into 3 Phases
Phase 1: Discovery
• Market Analysis and Positioning
• Understanding Current User Experiences
• Understand User’s Digital Mental Models
• Competitive Landscape Analysis
• Understanding Current User Experiences
• Understand User’s Digital Mental Models
• Competitive Landscape Analysis
Phase 2: Development
• Develop Brand Strategy
• Conduct Value and Concept Testing
• Create a Sustainable Busines Model
Phase 3: Pilot
• Brand Testing
• Usability Testing low-fi prototype
• Refine Brand Strategy based on feedback
• Refine Digital Interface for hi-fi prototype
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