To develop the app, our process was divided into 3 Phases
Phase 1: Discovery
• Market Analysis and Positioning
• Understanding Current User Experiences
• Understand User’s Digital Mental Models
• Competitive Landscape Analysis
• Understanding Current User Experiences
• Understand User’s Digital Mental Models
• Competitive Landscape Analysis
Phase 2: Development
• Develop Brand Strategy
• Conduct Value and Concept Testing
• Create a Sustainable Busines Model
Phase 3: Pilot
• Brand Testing
• Usability Testing low-fi prototype
• Refine Brand Strategy based on feedback
• Refine Digital Interface for hi-fi prototype
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