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To develop the app, our process was divided into 3 Phases










  Phase 1: Discovery  





• Market Analysis and Positioning

• Understanding Current User Experiences

• Understand User’s Digital Mental Models

• Competitive Landscape Analysis

  Phase 2: Development  





• Develop Brand Strategy
 
• Conduct Value and Concept Testing

• Create a Sustainable Busines Model

  Phase 3: Pilot  





• Brand Testing

• Usability Testing low-fi prototype

• Refine Brand Strategy based on feedback

• Refine Digital Interface for hi-fi prototype  






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Made with love ︎