PURPOSE
________________________________________________________________To make a premium skincare brand for men more desirable.
Why:
To help our client become a constant in the lifestyle for the modern man.
What:
Create a customer+market analysis to develop a communication strategy for a prestige skin care brand to help our client’s products become a staple brand in men’s personal care regimen.
Wow:
“Hack the Male Psyche” to make skin care more relatable to a male audience.